Logistics startup Stord has acquired Ware2Go, a third-party delivery company and subsidiary of UPS. This move gives Stord 21 more fulfillment centers and expands its network to over 30 sites across North America.
“This acquisition of Ware2Go is a strategic investment that expands our U.S. domestic footprint and capabilities while strengthening our partnership with UPS,” said Sean Henry, CEO and Co-Founder of Stord. “This partnership will allow us to deploy our technology across the Ware2Go network, enhance offerings for our joint customers, and combine our scale to be one of the largest fulfillment networks in North America.”
Ware2Go adds 2.5 million square feet of space to Stord’s network, which includes its own 11 facilities plus more than 70 partner locations. The two companies will now work together to support brands with fast, reliable fulfillment and shipping, helping them compete with giants like Amazon.
“The hardest problem for all these independent merchants across the rest of the internet and trying to compete with Prime is really scale,” Henry told CNBC. “Logistics is still a physical world where you need a lot of packages, a lot of inventory spread very close to a lot of consumers to be able to offer that level of rapid delivery.”
UPS launched Ware2Go in 2018 to help small and mid-sized businesses reach customers quickly. It supports direct-to-consumer (D2C) and business-to-business (B2B) shipping for brands across a range of industries, from skincare and electronics to beverages and supplements.
“We are thrilled to partner with Stord through their acquisition of Ware2Go,” said Archita Prasad, President at UPS Digital. “Ware2Go customers will benefit from Stord’s market-leading scale and reputation, backed by their comprehensive suite of technology-driven solutions.”
Stord’s customer base includes brands like True Classic, AG1, quip, Sundays for Dogs, and Seed Health. In 2024 alone, the company powered nearly 1% of all U.S. Black Friday and Cyber Monday online sales and shipped over a billion units. Stord has also achieved profitability while continuing to grow through acquisitions.
This latest deal follows a string of recent buyouts, including Pitney Bowes’ e-commerce fulfillment business, ProPack Logistics, and Fulfillment Works. Earlier this month, Stord also announced a $200 million Series E funding round, which brought its valuation to $1.5 billion.
Henry started the company at age 18 after winning a spot in the Thiel Fellowship and leaving Georgia Tech. “If we are the ones who’re building our own technology in harmony with our operations, from every stage all the way through the cart … it’s gonna be really hard for others to keep up,” he told CNBC.
The terms of the deal were not disclosed.
