Trust in self-driving cars is slowly growing, but most U.S. drivers still aren’t ready to hop in. According to a recent AAA survey, only 13% of drivers said they would feel comfortable riding in a self-driving vehicle, up slightly from 9% last year. Still, nearly 60% say they’re afraid to ride in one.
“Most drivers want automakers to focus on advanced safety technology,” said Greg Brannon, Director of Automotive Engineering at AAA. “Though opinions on fully self-driving cars vary widely, it’s evident that today’s drivers value features that enhance their safety.”
AAA’s research shows that 78% of U.S. drivers say improving safety systems is their top priority when it comes to vehicle technology. That number hasn’t changed much in recent years. On the other hand, interest in new vehicle styles is low—just 24% of drivers think they’re important. Only 13% of drivers want carmakers to focus on self-driving features, down from 18% in 2022.
Robotaxis—self-driving vehicles used like Uber or Lyft—are already running in a few major cities. But more than half of drivers (53%) say they wouldn’t ride in one. Millennials and Gen X drivers are more open to it than Baby Boomers, but even most younger drivers said no thanks.
Drivers are still excited about safety features that help behind the wheel. Automatic Emergency Braking is the top pick, with 64% saying they definitely or probably want it in their next car. Reverse Emergency Braking (62%) and Lane Keeping Assistance (59%) also ranked high. AAA says clear naming and good performance are key to keeping people interested.
“We are committed to collaborating with industry leaders and automakers to prioritize the safety and performance of advanced vehicle technology,” Brannon said. “AAA’s research insights are helping to shape safety standards and educate drivers to safely and confidently use these technologies.”
