Netstock has released a new report showing how small and midsize businesses (SMBs) are reacting to rising tariffs—and what they can do about it. The Tariff Impact Report 2025: 5 Proactive Strategies for SMBs is based on a survey of over 120 American companies and offers advice for staying prepared in a fast-changing trade environment.
The findings show that most SMBs are still behind in using data and new tools to manage tariffs. Only 12% are using analytics to guide their cross-border decisions, even as cost increases hit many parts of their supply chains.
“The Tariff Impact Report emphasizes the critical need for SMBs to embrace inventory management solutions—made smarter by AI and powered by real-time analytics,” said Ara Ohanian, CEO of Netstock. “In today’s unpredictable tariff environment, these tools are not just for optimization—they are fundamental for survival. Relying on excel-based quarterly planning isn’t enough in this volatile landscape. SMBs need daily, AI-driven insights to effectively adapt.”
Lora Cecere, Founder of Supply Chain Insights, who worked on the report, added: “For small and medium manufacturers, historical data offers limited guidance. Instead, companies should evolve to use market data using AI-powered advanced analytics.”
The report outlines five key areas where SMBs can take action:
- Use data daily, not quarterly: Old planning methods aren’t cutting it. Real-time analytics can help SMBs make faster, smarter decisions.
- Think about nearshoring: Even if reshoring isn’t an option, looking at regional suppliers can add flexibility.
- Rethink inventory: With longer lead times and higher costs, SMBs need stronger demand forecasting and safety stock plans.
- Watch the demand side: Tariffs don’t just impact supply—they can shift customer demand, too. Channel data is more important than ever.
- Plan for surprises: Only 22% of companies surveyed had a working strategy in place. Flexibility and teamwork will be key going forward.
