Labeling and tracking specialist Loftware has bought BL.INK, a firm that creates short links and QR codes for big brands. The deal is meant to help Loftware give companies an easier way to connect digital product information with the physical goods they sell, from production to customer use.
BL.INK’s tech makes it simple for companies to build digital product passports, connect packaging to online content, and share details with customers by scanning a QR code. It works with a brand’s current systems and supports strict security and tracking needs, especially in tightly regulated industries.
“Each part of the supply chain plays an essential role in ensuring products are produced, stored, and shipped with accuracy and consistency to meet consumer demand and standards,” said Jim Bureau, President & CEO of Loftware. “Link management, dynamic QR codes that don’t expire, and no-code DPPs are critical especially in industries where products, packaging, and digital content are increasingly interconnected.”
The move comes as the industry prepares to shift from standard barcodes to 2D versions and digital links by 2027. Loftware said the deal helps them support companies at every step—from product development to the store shelf and even customer support.
“At BL.INK, we simplify the connections between people and information,” said Andy Meadows, Founder and Managing Director at BL.INK. “Our platform empowers businesses to create, manage, and analyze short links and QR codes with unparalleled precision, ensuring every interaction is seamless, data-driven, and secure. That’s why our customer base includes some of the world’s most recognizable brands.”
He added, “This acquisition marks an exciting new chapter for our company, enabling us to expand our reach and enhance the value we deliver to our customers. By combining our expertise helping brands communicate with consumers through connected packaging with Loftware’s proven reputation in enabling authentic, compliant, and traceable products through a connected supply chain, we are poised to offer an end-to-end solution that empowers businesses to innovate, improve traceability and compliance, and engage consumers in more meaningful ways.”
